The Municipal Compliance Program “Muthul,” under Remat Riyadh for Development—the development arm of Riyadh Municipality and the strategic enabler for private-sector partnership—launched today its first awareness campaign titled “Fahim wa Salim,” which focuses on promoting understanding and safety concepts between establishments and consumers. The “Muthul” program aims to enhance awareness among business owners while ensuring consumer protection and the application of the highest health and safety standards. This comes as part of its strategic role in strengthening partnerships with the private sector to elevate the quality of municipal services and contribute to improving the quality of life in the city of Riyadh. The program encourages establishments to achieve the required level of understanding by complying with municipal and health regulations and requirements to ensure safety. This includes ensuring establishments are free of major and minor violations, and safeguarding all parties involved—consumers, workers, and business owners. It also emphasizes the importance of building an effective relationship based on understanding and safety between business owners and consumers. It is worth noting that Remat Riyadh for Development has served, since late 2021, as a strategic enabler for private-sector partnership with the goal of improving municipal services, enhancing quality of life, elevating the urban landscape, and achieving financial sustainability in Riyadh. Its vision is for the city to become one of the most vibrant and competitive environments globally—attracting investment opportunities, fostering business growth, becoming home to major companies, and offering an ideal destination for living, working, and entertainment, while hosting major global events. Remat Riyadh also aspires to become a trusted partner in developing municipal operations by delivering innovative, smart, digitally-driven projects focused on infrastructure and public facilities, in collaboration with the private sector.